Chrysler Group named today SKBergé as its dealer in Colombia to continue the process of growth and expansion of the brands Chrysler, Jeep®, Dodge, RAM y Mopar in the Colombian market. SKBergé is an Spanish-Chilean Automotive group, with Bergé Automotive and Sigdo Koppers group as partners, and has an extensive distribution network in Latin America, including countries such as Chile, Perú and Argentina. In Chile, SKBergé distributes and sells cars for Chrysler, Jeep® and Dodge since 1993.
This agreement will allow Chrysler Group to use the experience of major Latin American automotive market players to continue the business growth process in Colombia. "To expand and offer more and better service to our customers is essential to have partners who know the automotive business and the peculiarities of our markets, " said Eduardo Mayoral, Chrysler Group Director for Latin America and the Caribbean. "We have worked for over 15 years with SKBergé in Chile, where they have achieved excellent results. Due to this strong performance and experience in South America, SKBergé is the ideal partner to continue the process of expanding our business in Colombia. "
So far this year the operation in Colombia has experienced a growth of 175 per cent over the previous year and forecast to exceed 2,000 units of sales in 2010, demonstrating the good moment through which passes the company in the country.
According to Francisco Javier Errázuriz, CEO of SKBergé Group “because of the maturity that has experimented the Colombian market, it must be offered the highest quality in attentions and services, continuing with the current line of operations, but adding the know-how of a group with an advanced model in the business management”.
The Chrysler Group began its operations in the Colombian market in 2003 and has a network of authorized integral dealers with a presence in Bogotá, Cali, Bucaramanga, Medellín and Pereira. SKBergé intends to continue with this successful development and informed that the staff and management team of the Colombian operation, leaded by the general Director, Andrés Aguirre, will experience no change.